We are in the midst of a social process full of fluidity, where constant value systems are gradually dissolving and people’s consciousness and behavior remain flexible and open at all times. The essence of mobility is continuity and change.
”Change leads to understanding, and understanding leads to achievement.”
The Chinese culture of seeking common ground while preserving differences and being eclectic enables us to move firmly into the rapidly changing future, allowing cultural renaissance to coexist with the information revolution.
2024 is like a grand invitation to explore the thrust of sustainability in depth, in a wonderful experience that is both familiar and unfamiliar. Feel the vibrant creativity, traditional craftsmanship and modern design do not conflict. The minimalist crowd pays more attention to quality, and the expression of freedom and enthusiasm celebrates both contrasting aesthetics and full of the times.
Functional, emotional, decorative, intelligent and sustainable qualities coexist in a product readjusted with a dynamic aesthetic.
The heart follows the mind, the mind moves forward.
Key colors KEYCOLORS
Color: Lemon Yellow Green
Color: Bubble Honey Orange
Theme 1
FRESH&FUNNY ounce
Key words
Fun and playful/Experimental sports wind/Energy year state/Relaxedformal
Concept
The new generation of freedom pioneers are constantly exploring creativity, encouraging self-identity and fearless freedom of expression. In this season of more open and vibrant yearning, it opens up a bold and unrestrained unrestrained vision of playfulness and spontaneity, as well as authenticity and everydayness. The sports fashion market still has consumption potential, diversified entertainment needs are widely activated, digital support subtly creates sensory impact, and youthful style is not defined without limits. In the collision of introverted and subtle and warm and vivid, it challenges the aesthetic standard and expresses the modern power with a great sense of relaxation.
Color
The combination of bright colors with strong sensory pleasure opens up a bold, creative, exaggerated and unconventional aesthetic trend, paying tribute to the fun expression of childhood. Fruity summer shades of bubbly orange, begonia pink and kale green are like moving flowers under the sun, creating a light and cheerful everyday atmosphere. Bright dopamine colors show a positive sense of positive energy, with fruit green and bright red, lake blue and bright yellow, setting a joyful tone of warm and exuberant, edgy self for the core base look.
Fabrics
The energetic colors create a multi-dimensional sensory experience when they touch the human skin. The material performance is brightly colored for a fun look, creating a very youthful and energetic look. Lightweight cotton fabrics with fine textures are presented in fresh tones. Pure or blended fabrics of cotton, polyester, viscose and silk are overlaid with crepe texture, near-color jacquards and prints to create vibrant urban looks; semi-transparent effects are given a new look with silky but bone-like tulle, patterned textured knits, floral or geometric embroidered lace, and light nylon in pastel wax tones. …… is light and romantic; colorful and colorful patterns or design elements are twisted and enlarged, or split and reconstructed, such as checkered, tropical floral, illustration patterns, etc., which can be dyed or coarsely spun to present a richer visual effect, embroidery, rotten flowers, flocking and other superimposed process designs to enhance moderate interest; dopamine bright colors to create a more tense The colorful knitting, dynamic technology nylon, sports mesh, irregular pleating or bubble wrinkle texture design to enrich the surface effect, while giving the single product a vivid texture, should pay attention to low temperature dyeing and other energy-saving processes.
Theme 2
SENSITIV&SENSIBLE Wisdom
Key words: relaxed beauty/flexible romance/quiet nature/elegant city
Concept
The “New Rationalism” is gradually becoming the path to a stable life, catering to the inner comfort under the consumption, integrating non-deliberate refinement and relaxation into daily life, both simple and sensual, both flowing and unrestrained and unique romantic atmosphere, as if a symbol of the eternal rhythm of life. The relaxed and leaping rhythm of breathing wraps the body and mind, and we use humility and beauty as a metaphor for communication and connection with everything in the world, generating a new perspective of restrained and free forms.
Color
An inclusive, neutral color palette for a basic, practical and versatile everyday minimalist style that is both comfortable and romantic. The cool off-white group of infinite imagination is refined and free, the elegant green-gray green brings a high quality urban feel, while the mica gray effectively tones down the coldness of ice blue and shades of cyan, and the textured black and white combines with creative design to revolutionize classic shapes. The pinkish tones of taro pink purple, wheat yellow and lapis lazuli green are soft and poetic, while the accents of starry night blue interpret a moderately functional look.
Theme 3
ORGANIC & DIGITAL Search together
Key words: native natural art / multifunctional daily / sun punk / technological aesthetics
Concept
Nature and human beings are deeply intertwined, building a bridge between the original space and the future city, searching for the fundamental way of harmonious coexistence. Mountains and forests, lakes and earth, technology and techniques provide the medium to coexist with the ecological world and explore a more diverse and unknown space. The rise of outdoor enthusiasm has led to a change in everyday product design, where versatility, sustainable concepts, and technological aesthetics have become part of everyday design. Inhabiting the vastness of the sky, an organic group full of vitality is undergoing a deeper energy interchange.
Color
The vibrant vitality of native nature brings an organic visual sense and a desire for boundlessness and expansiveness. A group of teal and dark reddish brown drawn from earth and moss, together with endless blue and vivid purple with a mysterious sense of technology, fuse and overlap the primitive space, space, meta-universe and other time and space, and the digital plant art style leaps to the fore. The yellow leaf yellow, fig green and sizzling red are like being in a colorful summer jungle, and the light denim blue accents fluctuate the inner sensuality and purity like the waves.
Fabrics
The rich and diverse elements of nature provide a full range of inspiration for the design and development of fabrics, emphasizing the originality and sensuality, refinement and ruggedness, the contrast between advanced technology and handicraft, the fusion and collision of technology and the city, and the interpretation of modern multi-functional fashion. Cotton and cotton/polyester materials with basic protective texture add creases, irregular wrinkles and other design elements, simulating the original texture of paper, upgrading the urban natural style and taking into account sustainable design; technical nylon, stiff silk fabrics, coated knit, etc., with exquisite and smooth appearance, the gloss and brightness of pearl, iridescence and water effect add fashionable atmosphere; abstract marbling elements are suitable for the flowing The abstract marbled elements are suitable for draping fabrics with a strong sense of flow; knitted or linen materials with a handmade weave effect interpret the appearance of texture with rough texture; camouflage, floral and ecological plant elements with painted and abstracted distortion effects show the digital art sense of vision, and can be concerned about environmentally friendly backings and dyes; plasticized materials with a sense of effect are very young in technology, with a colorful plain appearance and lightweight qualities, and can be applied to basic style applications; and high performance materials for extreme conditions or climate change are also suitable for use in the application of the High-performance materials applied under extreme conditions or climate change are also gradually used in everyday apparel, with excellent heat resistance, flame retardant, tear resistance and other functions drawing more attention.
Theme 4
RETRO & ARTISTICAL timeless
Key words:Multi-vintage/artistic beauty/classical culture/dark night gorgeous/exquisite folk style
Concept
People from different humanistic backgrounds draw inspiration from the classic styles of different times, showing a nostalgic and familiar sense of excellent storytelling, while connecting the things that carry us from the past to the future. The collision of new forces and historical precipitation, the dissolution of boundaries between art and life, and the strong inclusiveness of multi-culturalism encourage the public to accept all kinds of beauty, just as the Chinese culture talks about “gentleman and different”, and the inheritance of culture is gradually becoming a social responsibility. Sunset is sunrise, in the world of light and shadow intertwined in the restoration, remodeling, new life.
Color
The presentation of multiculturalism makes the expression of vintage style collide repeatedly between antique and gorgeous, and the fading memories stroll by. Classic red shades as the basic color, cranberry, hibiscus purple, carmine red, elegant and vibrant breath, with gardenia yellow and sunshine orange, the sports and street style performance is very storytelling. Vermilion red and cobalt blue interpret vintage classic tone, honey brown brown and antique gold accents make the mysterious and mysterious antique culture reborn with a modern perspective.
Fabrics
The vintage style can be artistic, classical, ornate, even sporty and street style, with sunset tones clashing with energy tones to interpret neo-classicism. Inspired by the hand-painted walls, the fabric presents the appearance effect of particles, delicate bubble wrinkles and brushstroke patterns, and natural yarns such as cool feeling wool, high-quality cotton and linen create casual fine aesthetics; the application of folklore elements mostly focus on crafted presentation, such as through printing, jacquard, embroidery, needlepoint and other superimposed decorative pattern effects; light and comfortable skin-friendly everyday glossy fabrics, such as brocade, acetate, velvet, etc., mostly using The irregular washing, tie-dye and gradient effects combine with diverse colorful designs; vibrant velvet fabrics such as terry cloth, corduroy and terry cloth add visual novelty with plain or jacquard patterns, and nostalgic styles are interpreted by micro-velvet textures; tight stretch knits suitable for both day and night may try bold prints or present Metallic light is diversified, with reflective coating or hot stamping, gold and silver silk jacquard, flowing glossy technical leather, and partial sequin decoration to create a delicate and gorgeous style.
Post time: Mar-23-2023
