Igikombe cyisi muri Qatar kirarimbanije.Umunani wa mbere wafashwe umwanzuro, isaha ya Beijing ku mugoroba wo ku ya 9 Ukuboza, kimwe cya kane kirangiza kizongera gukinwa kugira ngo abakunzi b’isi yose bashishikarizwe.
Uyu mwaka Igikombe cyisi, ikipe yumupira wamaguru yabagabo yabashinwa ntiyigeze ijya.Ariko, abashinwa imyenda "itsinda ryabahagarariye" baragiye, kandi umurongo ni munini.Muri Qatar, amakipe menshi yitabira ibendera ryigihugu, imyenda, ingofero, inkweto n amasogisi, ibitambara, ibikapu, ibikinisho bya mascot, nibindi, nibicuruzwa byimyenda yubushinwa.
Niki "ikipe" yimyenda yubushinwa yishingikiriza gutsinda amarushanwa no kumurika mugikombe cyisi?Mubirori mpuzamahanga bikunze kugaragara mubushinwa "itsinda" ryimyenda, ejo hazaza nigute kugenda neza "kurengera" umuhanda?
"Urugendo" rwamamaye cyane
Igikombe cyisi muri Qatar kirarimbanije.
Nyuma yigihe gito amarushanwa atangiye, amwe mumabendera yamakipe yitabiriye yari yabuze kandi make.Ltd.
Nko mu cyiciro cyo gushaka itike yo kuzakina igikombe cyisi, Wandelong yatangiye gukora ibendera ryimodoka namabendera yintoki muri iki gikombe cyisi.Kugeza ubu, uru ruganda rumaze gukora amabendera agera kuri miliyoni 2 yubwoko butandukanye nkibendera ryigihugu, ibendera ryumugozi hamwe namaboko azunguza intoki muri iki gikombe cyisi.Ati: “Mu mpera za Nzeri uyu mwaka, umubare munini w'amabendera wagejejwe muri Qatar.Ariko uko amarushanwa agenda atera imbere, abaguzi bazatanga ibicuruzwa igihe icyo ari cyo cyose bakurikije amarushanwa, kandi igihe cyo gutanga ayo mabwiriza ni kigufi. ”Umuyobozi mukuru w’uru ruganda, Xiao Changai, yagize ati: "Kugeza ubu umurongo w’umusaruro w’isosiyete urimo ubushobozi bwuzuye, ku munsi umwe uva ku mpande zigera ku 20.000."
Igisubizo cyihuse, itangwa ryuzuye hamwe nubukorikori buhebuje bwamasosiyete yimyenda yubushinwa yamenyekanye nabakiriya mpuzamahanga.Bitewe no gutanga igihe, gucapa neza no kwihuta kwamabara yibendera, Wandron yabaye isoko ryamasezerano kumikino myinshi yumupira wamaguru namarushanwa mpuzamahanga yumupira wamaguru ku isi, kandi ubucuruzi bwibendera ryumukino bufite ibice birenga 50% byubucuruzi bwose.Guhera mu gikombe cy'isi cyo mu 1998 cyabereye mu Bufaransa, Wondrous yatanze amabendera y'ibikombe 7 bikurikirana.
Muri Qatar, "imyenda y'Abashinwa" nayo "irahari" ku bwinshi mu maduka y’ibicuruzwa byemewe by’igikombe cyisi.Imyenda myinshi, inkweto n'amasogisi, ingofero, ibikapu nibindi bicuruzwa bidasanzwe, biva muri "Made in China".
Ltd (nyuma yiswe “DANAS”) yatanze ibice birenga miliyoni 2 by'imyenda y'abafana ba Qatar.Ati: “Nko muri Werurwe uyu mwaka, isosiyete yatangiye guhunika mu gikombe cy'isi, ndetse no gutumiza umukiriya umwe ibice birenga 100.000.Kugirango habeho ibikoresho bihagije, iyi sosiyete yaguye ububiko bwayo ndetse inagera ku bufatanye n’inganda ndwi zo muri Guangdong na Guangxi kugira ngo umusaruro w’imyenda y’abafana ugende neza. ”Wen Congmian washinze iyi sosiyete yavuze ko nyuma y’imikino y’igikombe cyisi imaze gukinwa ku mugaragaro, ubu kugurisha hanze y’imyenda y’abafana birenze ibyo byari byitezwe, ndetse n’abaguzi bamwe na bamwe bongeraho ibicuruzwa.
Twabibutsa ko Danaes yanateje imyenda muburyo bwo gushushanya ukurikije ibyo abafana bakunda.Ati: “Imyenda y'abafana dukora ishingiye ku mwimerere ariko itandukanye n'umwimerere, hamwe n'impinduka mu miterere n'imiterere, hanyuma hakongerwaho ibintu bimwe bidasanzwe.”Wen Congmian yafashe urugero rwabafana ba Porutugali kugirango amenyekanishe ko verisiyo yumwimerere ya jersey yakozwe mumutuku nicyatsi kugirango ikore ibara hejuru no hepfo, kandi imyenda yateye imbere yakoze ibara ryibumoso niburyo mugihe ikomeza ibara ryumwimerere bihuye nibisobanuro, kandi byinjije ibendera ryigihugu muri ryo.
Nyuma y'amezi atatu yo gusya, ingero zose z'imyenda y'abafana b'amakipe 32 yitabiriye yashyizwe ahagaragara.Wen yohereje ingero kubakiriya bo mumahanga umwe umwe kandi bidatinze yakiriye ibitekerezo byiza.Igihe umukiriya umwe yabonaga imyenda yabafana ba Berezile na Arijantine, yahise abika ibice bigera ku 40.000.
Nk’umwe mu batanga ku mugaragaro ibitambaro by’abafana b’igikombe cyisi cya Qatar, amakipe 32 yitabiriye, hari amakipe 28 y’imyenda y’ingofero n’ingofero yakozwe na Zhejiang Hangzhou Strange Flower Computer Knitting Co. Umuyobozi ushinzwe kugurisha iyi sosiyete, Jiang Changhong, yatangaje ko uruganda inzobere mu gukora ibicuruzwa bikozwe mu myaka irenga 20, yabaye Igikombe cyisi, Shampiyona yu Burayi, Shampiyona y’Ubwongereza, Serie A, La Liga nibindi birori bitanga igihe kirekire.
Umujyi wa Zhenze, Akarere ka Wujiang, Umujyi wa Suzhou, Intara ya Jiangsu, hari inganda zirenga 30 zikora igitambaro cy’abarabu n’ibicuruzwa byunganira.Isosiyete yitwa Sunshine Clothing muri ako karere yihutiye gukora ibitambaro birenga 100.000 by'Abarabu, biherutse koherezwa muri Qatar.Ibikoresho by'iki cyiciro cy'igitambaro ni 100% by'ipamba, buri gitambaro cyo mu mutwe impande enye zacapishijwe ikirango cya Qatar “Igikombe cy'isi”, hari amabara atandatu.
Ltd imyenda irenga 140 nayo irarimbanije gukora hijab.Ati: "Uyu mwaka ni umwaka mwiza wo kugurisha ibitambaro by'Abarabu.Kugeza ubu, ibicuruzwa bitanga umusaruro byateganijwe kugeza mu Iserukiramuco.Biteganijwe ko umwaka wose uzagurishwa miliyoni 50 z'amafaranga y'u Rwanda, bikiyongera hejuru ya 20% umwaka ushize. ”Sheng Xinjiang, perezida w’Urugaga rw’Ubucuruzi rw’imyenda mu karere ka Wujiang akaba n’umuyobozi wa Aulint Crafts Co., Ltd. yatangaje ko ubu iyi sosiyete ikorana na kaminuza ya Jiangnan mu rwego rwo guteza imbere uburyo bwo gucunga neza imyenda no kubaka uruganda rufite ubwenge.
Itsinda ryingutu ryikoranabuhanga
"Ikipe" yimyenda yubushinwa ifite imbaraga zingana iki?
Mubyukuri, ntabwo Igikombe cyisi gusa, mumikino myinshi mpuzamahanga, hariho imyenda yimikino "ikipe" yubushinwa.
Urufunguzo rwubuhanga "uhagarariye itsinda" nubuhanga bukomeye kandi bukomeye.Nyuma yimyaka yiterambere, inganda zubudozi mubushinwa nini, urwego rwogutanga inganda ziratunganye, abakozi bafite ubuhanga, ubuziranenge bwibicuruzwa nibyiza, kandi umusaruro uratera imbere kuburyo bugaragara.
Mascot ya Qatar World Cup “Raib” numuriro mwiza ugaragara hanze.Ati: "Twagize amahirwe yo gutoranywa mu marushanwa mpuzamahanga ku isi akora inganda zirenga 30 kugira ngo tubone uruhushya rwemewe, ashinzwe gutegura no gukora ibikinisho bya mascot plush, ibikapu n'ibindi bintu byibutse."(mu magambo ahinnye yitwa "Che Che Culture") umuyobozi mukuru Chen Leigang yagize ati, Che Che Culture yabonye neza uruhushya, ibyo bikaba bidatandukanywa nibyiza by’inganda z’imyenda i Dongguan, aho ikigo giherereye.
Byumvikane ko Dongguan ifite imishinga irenga 4000 ikora ibikinisho, ibikinisho bigera ku 1.500 hejuru no mu majyepfo byunganira imishinga, nicyo kigo kinini cyohereza ibicuruzwa hanze mu gihugu.
Chen Leigang yavuze ko Dongguan ifite urwego rwuzuye rw’inganda n’abakozi bafite ubuhanga mu gukora ibikinisho, kugira ngo babone umusaruro w’ibicuruzwa bigoye.Byinshi mubikorwa bya "Laib" ibikinisho byo gukinisha bikorwa n'intoki n'abakozi.Mubikorwa byo kudoda intoki, abakozi badoda hamwe imifuka mito yuzuye ipamba, kandi banadoda umusego kumutwe wa "Raib".
Umunyamakuru w’Ubushinwa Textile News yamenye ko abakozi benshi hano bafite uburambe bwimyaka irenga 10 mugukora ibikinisho.Igikombe cyisi gishobora gutangwa neza, tubikesha.Ati: "mascot plush ibikinisho mugikorwa cya kabiri cyiterambere, amasosiyete yitabiriye akomoka muri Dongguan."Chen Leigang yavuze ko uruganda rwagejejwe ku isoko ryaho muri Qatar ibihumbi n'ibihumbi by'ibikinisho bya “Laib” byo gukinisha, kubera ko “Laib” ikunzwe cyane n'abafana, ibicuruzwa nyuma bishobora no kwiyongera.
Dukurikije ibigereranyo, “bikozwe muri Yiwu” byinjije Igikombe cyisi cyose cya Qatar gikikije isoko ry’ibicuruzwa 70%.
Dukurikije amakuru yo mu kirere yerekana ko kuri ubu Yiwu, Intara ya Zhejiang hari inganda zirenga 155.000 z’imikino ngororamubiri, muri zo imishinga 51.000 yanditswe kuva muri Mutarama kugeza Ukwakira uyu mwaka, ikigereranyo cyo kuzamuka kwa buri kwezi kikaba cyiyongereyeho 42,6%.Amakuru yerekana kandi ko, kugeza ubu, mu gihugu hose hari imishinga y’ubucuruzi ifitanye isano n’inganda zigera ku 12.000, kandi Yiwu ifite imishinga irenga ibihumbi n'ibihumbi ikora ubucuruzi bujyanye n’umupira w'amaguru.Birashobora kugaragara ko Yiwu ifite isoko ryinshi ryibicuruzwa bikikije Igikombe cyisi muri Qatar, ntabwo ari impanuka.
Ubushobozi R & D nabwo "bukozwe muri Yiwu" ikarita yingenzi yubucuruzi.Mu myaka yashize, inganda z’imyenda ya Yiwu mu rwego rwo kurushaho kunoza urwego rw’inganda, ntabwo ari uguhingura ibicuruzwa byabo gusa, gushimangira igishushanyo mbonera cy’ibisabwa na patenti, ariko kandi bikurikije ibikenewe n’abafana baturuka mu bihugu bitandukanye kugirango bashushanye ibicuruzwa kugirango bagure abakoresha .Ikoreshwa ryishakisha ryijuru ryijisho ryishakisha, ryabonetse gusa "igitambaro" iki cyiciro cyihariye, ibigo bya Yiwu kuri ubu bifite byibura 1965 ubwoko butandukanye bwa patenti.
Kuva mu myaka ya za 90 Umujyi wa Zhenze, uruganda rwa mbere rw’ibitambaro by’abarabu kuva rwashingwa, nyuma y’imyaka irenga 30 rwiterambere, Umujyi wa Zhenze, kugurisha ibitambaro byo mu mutwe by’abarabu bingana na 70% by’ibicuruzwa byoherezwa mu mahanga.Isesengura rya Sheng Xinji, impamvu yibi bibazo, hari impamvu eshatu zingenzi.Ubwa mbere, umubare w’inganda zisa n’ubu mu gihugu nturenga 40, muri zo 31 zikaba zibarizwa i Wujiang.Icya kabiri, nyuma y’ishyirwaho ry’ubucuruzi bw’imyenda y’akarere ka Wujiang, ibigo 31 binyuze mu kugura ibikoresho fatizo bihuriweho, uburyo bwo kugurisha ibicuruzwa, kugena imyitwarire yo kugenzura inganda, kuzamura iterambere ry’inyungu.Icya gatatu, iyobowe n’urwego rw’ubucuruzi rw’imyenda y’akarere, buri ruganda rwongereye ishoramari mu guhanga udushya mu ikoranabuhanga, rufata inzira y’ikoranabuhanga, gukoresha imashini, guteza imbere ibicuruzwa, no guteza imbere inganda kugira ngo zigere ku iterambere ryujuje ubuziranenge muri rusange.
Sheng Xinjiang yagize ati: “Iterambere ry’inganda z’Abarabu umujyi wa Zhenze rizatanga uruhare runini mu kwibanda ku nganda, ubwinshi bw’impano n’izindi nyungu, byihutishe umuvuduko wo guhanga udushya no guhanga udushya, kandi bikomeze gusiga icyapa cya zahabu cy’inganda ziranga Wujiang.”
Gukomeza “kurengera umutwe”
Abashinwa imyenda "itsinda" mubikorwa mpuzamahanga bikunze kugaragara, ndetse inshuro nyinshi "gutsindira isonga".
Abashinwa bambara imyenda nabo batekereza, "itsinda" ryimyenda yubushinwa nigute twafata "defence" nziza yumuhanda?Icyerekezo cyingenzi, ni ugufata byimazeyo "ikoranabuhanga, imyambarire, icyatsi" inzira yiterambere.
Mu rwego rwo kunganira isi ubukungu buke bwa karubone, igitekerezo cyo kurengera ibidukikije kibisi, icyatsi kibisi gito, siyanse n’ikoranabuhanga mu rwego rwo gushyigikira iterambere ry’inganda z’imyenda mu Bushinwa cyabaye icyerekezo gikomeye.
Mu ntego ya “double carbone”, inganda z’imyenda mu Bushinwa ziteza imbere inzira igana ku iterambere ry’icyatsi.Perezida w’ishyirahamwe ry’inganda z’imyenda mu Bushinwa, Sun Rui Zhe, yavuze ko inganda z’imyenda ari imbaraga zikomeye mu kubaka uburyo bw’iterambere ry’imiterere y’umusaruro, ubuzima n’ubwiza bw’ibidukikije.Nka rumwe mu nzego za mbere z’inganda mu Bushinwa zashyize ahagaragara intego yo kutabogama kwa karubone, inganda z’imyenda ziri ku isonga mu guhanga udushya mu buryo burambye, kubungabunga ingufu n’amazi, gukumira no kurwanya umwanda, gukoresha neza umutungo, inganda z’icyatsi n’ibindi. , kandi ni umuterankunga wingenzi wimiyoborere irambye kwisi.Inganda zigomba gukoresha cyane ikoranabuhanga ryatsi, guteza imbere ikoreshwa ryicyatsi, kuzamura ibipimo byicyatsi no gukomeza guteza imbere icyatsi kibisi na karubone nkeya hejuru no munsi yinganda zose.
Muri uyu mwaka mu gikombe cyisi cyabereye muri Qatar, imyenda y’abashinwa nayo yafashije cyane Qatar kumenya icyerekezo cy’icyatsi n’ikoranabuhanga.
”Muri Qatar, amakipe 13 yafashe ikibuga yambaye imyenda yo mu rwego rwo hejuru yatejwe imbere natwe, ikozwe na fibre polyester ishobora kongerwa 100%.Byongeye kandi, iyi myenda mishya igaragaramo neza cyane ibyuya byuya ibyuya hamwe nu guhumeka nyuma yo gukusanya no gukusanya amakuru y’abakinnyi, bivuze ko abakinnyi bashobora gukonjeshwa neza mu bice by’imibiri yabo bakeneye gukonja cyane. ”Abatanga Nike mu Bushinwa babwiye abanyamakuru ko hari inzira y’ikoranabuhanga “kuva mu macupa ya pulasitike yakoreshejwe kugeza ku myenda mishya”, ariko igipimo nyacyo cyo gukoresha nticyari kinini bihagije, ariko ubu cyakozwe 100% gikozwe na polyester ishobora kuvugururwa.
Che Che Umuco nisosiyete yumuco noguhanga igamije gushushanya, guteza imbere, gukora no kugurisha ibicuruzwa byemewe mumikino ikomeye.Irashobora kuba isoko ya mascots yigikombe cyisi, ibyo bikaba ibisubizo byimyaka icumi Chen Leigang yiyemeje cyane mubikorwa byumuco no guhanga.Binyuze mu buhanga bugezweho no kunoza igishushanyo mbonera, itsinda rya kabiri ryashushanyije riyobowe na Chen Leigang ryakoze verisiyo ndwi zicyitegererezo mumezi abiri, uhereye muburyo gakondo bwibipupe byanditse byuzuye kugeza ibicuruzwa byarangiye bimeze nkamababa aguruka.
Chen Leigang yavuze kandi inkuru nto kuri “Laib”.Ati: “Mu muhango wo gutangiza, abari aho bose bahawe ibahasha nini irimo igikinisho cya gants ya Raib, nacyo cyakozwe natwe.Icyo cyari umurimo w'inyongera w'agateganyo kuri komite ishinzwe gutegura.Twabonye icyifuzo saa kumi n'imwe z'umugoroba, kandi icyitegererezo cyakozwe saa kumi n'imwe z'umugoroba Ibi birerekana akamaro k'isosiyete R&D n'ubushobozi bwo gushushanya. ”Chen Leigang yizera ko agaciro kazanwa no gukora ibicuruzwa bitunganya umusaruro ari bike, gusa ubushakashatsi bwo guhanga no kwiteza imbere ni byo bishobora kuzana imbaraga zirambye mu kigo.
Igihe cyo kohereza: Ukuboza-10-2022
