Imidlalo yeNdebe yoMhlaba eseQatar isiyashuba.Abayisishiyagalombili abahamba phambili sebenqunyiwe, ngesikhathi saseBeijing ngobusuku bangoDisemba 9, ama-quarter-finals azophinde adlalwe ukuze ahehe abalandeli emhlabeni jikelele.
INdebe yoMhlaba yalo nyaka, iqembu lebhola lezinyawo labesilisa laseChina namanje alizange liye.Kodwa-ke, i-Chinese textile "ithimba elimele" liye lahamba, futhi ukuhlelwa kukhulu kakhulu.E-Qatar, amaqembu amaningi abamba iqhaza efulegini likazwelonke, amajezi, izigqoko, izicathulo namasokisi, izikhafu, ojosaka, amathoyizi endwangu ye-mascot, njll., yimikhiqizo yendwangu yamaShayina.
Yini “iqembu” lendwangu yaseChina elithembele kuyo ukuze linqobe umqhudelwano futhi ligqame eNdebeni yoMhlaba?Emicimbini yamazwe omhlaba kuvame ukuvela ku-Chinese textile "ithimba", ikusasa lihamba kanjani kahle "ukuvikela" umgwaqo?
I-"mashi" esezingeni eliphezulu
Imidlalo yeNdebe yoMhlaba eseQatar isiyashuba.
Kuthe kungakapholi maseko kuqale lo mqhudelwano amanye amafulegi amaqembu abambe iqhaza abe esephelile futhi eshoda.Ltd. (kamuva ebizwa ngokuthi “i-Wandelong”) yasebenza isikhathi esengeziwe ukuze yenze amafulegi angaphezu kuka-60,000 azothunyelwa e-Qatar ngokushesha.
Kusukela ekuqaleni kwesigaba sokuhlungela iNdebe yoMhlaba, iWandelong yaqala ukwenza amafulegi ezimoto namafulegi ale Ndebe Yomhlaba.Kuze kube manje, le nkampani isikhiqize amafulegi acishe abe yizigidi ezi-2 ezinhlobo ezahlukene ezifana namafulegi ezwe, amafulegi ezintambo namafulegi azuliswa ngesandla kule ndebe yomhlaba.“Ekupheleni kukaSepthemba nonyaka, inqwaba yamafulegi isilethwe eQatar.Kodwa njengoba umqhudelwano uqhubeka, abathengi bazofaka ama-oda noma nini ngokuvumelana nomqhudelwano, futhi isikhathi sokulethwa kwala ma-oda sifushane.”Umphathi jikelele wenkampani u-Xiao Changai wethule, “Umkhakha wokukhiqiza wenkampani njengamanje ugcwele ngokugcwele, nomkhiqizo wosuku olulodwa wezinhlangothi ezingaba ngu-20,000.”
Ukusabela okusheshayo, ukunikezwa okuphelele nokusebenza okuhle kakhulu kwezinkampani zendwangu zaseShayina kuye kwaqashelwa ngamakhasimende aphesheya.Ngenxa yokulethwa kwesikhathi, ukuphrinta okunembayo kanye nokushesha kombala okuphezulu kwamafulegi, u-Wandron usephenduke umphakeli onenkontileka wamakilabhu amaningi ebhola likanobhutshuzwayo kanye nemiqhudelwano yebhola lezinyawo yamazwe ngamazwe emhlabeni jikelele, futhi ibhizinisi lefulegi lomdlalo lihlanganisa ngaphezu kuka-50% wesamba sebhizinisi lebhizinisi.Kusukela kuNdebe Yomhlaba ka-1998 eFrance, u-Wondrous usenikeze amafulegi ezindebe zomhlaba eziyisi-7 zilandelana.
E-Qatar, “izindwangu zaseShayina” nazo “zikhona” ngobuningi ezitolo ezisemthethweni zeNdebe Yomhlaba wonke.Amajezi amaningi, izicathulo namasokisi, izigqoko, ojosaka neminye imikhiqizo ekhethekile, ivela ku-“Made in China”.
Ltd. (kamuva ebizwa ngokuthi “DANAS”) ikhiphe izingcezu ezingaphezu kwezigidi ezingu-2 zamajezi abalandeli beNdebe Yomhlaba yeQatar.“Ekuqaleni kukaMashi kulo nyaka, inkampani yaqala ukuba nezimpahla ngesikhathi seNdebe Yomhlaba, ngisho ne-oda elilodwa lekhasimende lezingxenye ezingaphezu kuka-100,000.Ukuqinisekisa ukutholakala okwanele, inkampani iye yandisa indawo yayo yokugcina impahla futhi yafinyelela nokusebenzisana nezimboni eziyisikhombisa zaseGuangdong naseGuangxi ukuze kuqinisekiswe ukukhiqizwa okushelelayo kwamajezi abalandeli.”Umsunguli wenkampani u-Wen Congmian uthe ngemuva kokudlalwa ngokusemthethweni kwemidlalo yeNdebe yoMhlaba, ukudayiswa kwamanje kwamajezi abalandeli phesheya kwezilwandle kudlule kakhulu obekulindelekile, kanti abanye abathengi nabo bengeze ama-oda.
Okumele sikubalule ukuthi uDanaes naye usewakhulisile amajezi ngokwedizayini ngokuthanda kwabalandeli.“Amajezi abalandeli esiwakhiqizayo asuselwa kwelakuqala kodwa ahlukile kwelakuqala, ashintsha umbala nesitayela, bese kwengezwa izinto ezikhethekile.”U-Wen Congmian uthathe ijezi labalandeli base-Portugal njengesibonelo ukwethula ukuthi inguqulo yokuqala yejezi yenziwe ngokubomvu nokuluhlaza ukuze kuvinjwe umbala ongaphezulu nophansi, futhi ijezi elithuthukisiwe lenza umbala ongakwesokunxele nowesokudla ngenkathi igcina umbala wokuqala. ukumadanisa isisekelo, futhi wahlanganisa izici zefulegi lezwe kuwo.
Ngemva kwezinyanga ezintathu zokupholishwa, kwakhululwa wonke amasampula amajezi abalandeli bamaqembu angu-32 abambe iqhaza.U-Wen wathumela amasampula kumakhasimende aphesheya ngalinye ngalinye futhi ngokushesha wathola impendulo eyakhayo.Lapho ikhasimende elilodwa libona amajezi abalandeli base-Brazil nase-Argentina, ngokushesha lagodla izingcezu ezingaba ngu-40,000.
Njengomunye wabahlinzeki abasemthethweni bezikhafu nezigqoko zabalandeli beNdebe Yomhlaba yaseQatar, amaqembu angu-32 abambe iqhaza, kunamaqembu angu-28 ezikhafu zabalandeli nezigqoko ezikhiqizwa yiZhejiang Hangzhou Strange Flower Computer Knitting Co. Umphathi wezokuthengisa wale nkampani uJiang Changhong wethula, inkampani. onguchwepheshe ekukhiqizeni imikhiqizo ezinithiwe iminyaka engaphezu kwengu-20, isibe World Cup, European Championships, English Premier League, Serie A, La Liga kanye neminye imicimbi yesikhathi eside abahlinzeki.
Idolobha laseZhenze, Isifunda saseWujiang, iDolobha laseSuzhou, esifundazweni saseJiangsu, kunamabhizinisi angaphezu kuka-30 akhiqiza iduku lase-Arabia kanye nemikhiqizo yalo esekelayo.Inkampani ebizwa ngeSunshine Clothing esifundeni isiphuthume ukwenza ama-headscarves angaphezu kuka-100,000 ase-Arabia, asanda kuthunyelwa eQatar.Impahla yaleli qoqo lama-headscarves yi-100% ukotini owenziwe nge-mercerized, isikhafu ngasinye amakhona amane aphrintiwe ngelogo ye-Qatar "World Cup", kunemibala eyisithupha.
Ltd. ngaphezu kwe-140 ama-looms nawo agcwele ngokugcwele ukwenza i-hijab.“Lo nyaka unyaka ongcono kakhulu wokuthengisa iziduku zama-Arab.Njengamanje, ama-oda okukhiqizwa kwebhizinisi ahlelelwe kuze kube uMkhosi Wasentwasahlobo.Kulindeleke ukuthi kuthengiswe ama-yuan ayizigidi ezingama-50 unyaka wonke, okuwukukhuphuka okungaphezu kwama-20% unyaka nonyaka.U-Sheng Xinjiang, umongameli we-Wujiang District Hijab Textile Chamber of Commerce kanye nosihlalo we-Aulint Crafts Co., Ltd. wethule ukuthi inkampani okwamanje ibambisana ne-Jiangnan University ukuthuthukisa uhlelo lokukhiqiza oluhlakaniphile lokweluka nokwakha ifektri ehlakaniphile.
Iqembu lokucindezela kobuchwepheshe
Liqine kangakanani “iqembu” lendwangu yaseShayina?
Eqinisweni, hhayi iNdebe Yomhlaba kuphela, emicimbini eminingi yamazwe omhlaba, kukhona abasubathi bezindwangu zaseShayina "zeqembu".
Isihluthulelo sekhono "leqembu elimele" yisizinda sezimboni esiqinile nesiqinile.Ngemuva kweminyaka yokuthuthuka, imboni yendwangu yaseShayina inkulu, uchungechunge lokuhlinzeka ngezimboni luphelele, abasebenzi banamakhono, izinga lomkhiqizo lihle kakhulu, nokusebenza kahle kokukhiqiza kwenziwa ngcono kakhulu.
I-mascot yeNdebe Yomhlaba yeQatar "Raib" ingumlilo obukekayo ovela embuthanweni.“Sinenhlanhla yokukhethwa emqhudelwaneni womhlaba wabakhiqizi abangaphezu kuka-30 ukuze bathole ukugunyazwa okusemthethweni, abanomthwalo wemfanelo wokwakhiwa nokukhiqizwa kwamathoyizi ama-mascot, ojosaka nezinye izinto eziyisikhumbuzo ezisemthethweni.”(ngemuva kwalokhu okubizwa ngokuthi “i-Che Che Culture”) umphathi jikelele u-Chen Leigang uthe, i-Che Che Culture ithole ngempumelelo ukugunyazwa, okungenakuhlukaniswa nezinzuzo zemboni yendwangu e-Dongguan, lapho ibhizinisi likhona.
Kuyaqondakala ukuthi i-Dongguan inamabhizinisi okukhiqiza amathoyizi angaphezu kuka-4,000, amabhizinisi asekelayo acishe abe ngu-1,500 phezulu naphansi nomfula, iyisizinda esikhulu kunazo zonke sezwe sokuthumela amathoyizi.
U-Chen Leigang uthe i-Dongguan inochungechunge oluphelele lwezimboni kanye nabasebenzi abanamakhono ekukhiqizeni amathoyizi, ukuhlangabezana nokukhiqizwa kwama-oda ayinkimbinkimbi.Iningi lezinqubo zamathoyizi e-plush "Laib" zenziwa ngesandla ngabasebenzi.Enqubweni yokuthunga ngesandla, abasebenzi bathunga ndawonye izikhwama ezincane ezigcwele ukotini, baphinde bathunge umluko ekhanda lika-“Raib”.
Intatheli ye-China Textile News ithole ukuthi iningi labasebenzi lapha linesipiliyoni seminyaka engaphezu kwe-10 ekwenzeni amathoyizi.Uhlelo lweNdebe Yomhlaba lungalethwa ngokushelela, ngenxa yalokhu."Amathoyizi ama-mascot plussh ohlelweni lwesibili lokuthuthukiswa, izinkampani ezibambe iqhaza zivela endaweni yase-Dongguan."U-Chen Leigang uthe ibhizinisi lilethwe emakethe yendawo eQatar amakhulu ezinkulungwane zamathoyizi e-plush "Laib", ngoba "i-Laib" ithandwa kakhulu ngabalandeli, ama-oda akamuva nawo angakhula.
Ngokwezilinganiso, "eyenziwe nge-Yiwu" ibambele yonke i-Qatar World Cup ezungeze ingxenye yemakethe yezimpahla engu-70%.
Ngokwemininingwane ye-sky-Eye ikhombisa ukuthi njengamanje kunamabhizinisi ahlobene nezimpahla zemidlalo angaphezu kuka-155,000 e-Yiwu, eSifundazweni saseZhejiang, okukhona kuwo amabhizinisi amasha angama-51,000 abhalisiwe kusukela ngoJanuwari kuya ku-Okthoba kulo nyaka, okuyisilinganiso sokukhula kwanyanga zonke esingu-42.6%.Idatha iphinde ikhombise ukuthi, kusukela manje, kunamabhizinisi ahlobene nemboni yebhola likanobhutshuzwayo abalelwa ku-12,000 ezweni lonke, futhi i-Yiwu inamabhizinisi angaphezu kwezinkulungwane abambe iqhaza ebhizinisini elihlobene nebhola.Kuyabonakala ukuthi i-Yiwu ithatha ingxenye enkulu yemakethe yezimpahla ngesikhathi seNdebe Yomhlaba eQatar, akwenzeki ngephutha.
Amakhono e-R & D nawo "enziwa nge-Yiwu" ikhadi lebhizinisi elibalulekile.Eminyakeni yamuva, amabhizinisi endwangu ye-Yiwu ajulisa uchungechunge lwemboni, hhayi nje ukuhlakulela imikhiqizo yawo, aqinise ukwakhiwa kwezicelo ze-R & D zamalungelo obunikazi, kodwa futhi ngokwezidingo zabalandeli abavela emazweni ahlukene ukuklama imikhiqizo yokwandisa umsebenzisi. .Ukusetshenziswa komsebenzi wokusesha we-sky-eye search patent, okutholwe "isikhafu" kuphela kulesi sigaba ngasinye, amabhizinisi e-Yiwu okwamanje anezinhlobo ezihlukene zamalungelo obunikazi okungenani angu-1965.
Kusukela ngeminyaka yawo-1990 iZhenze Town, amabhizinisi okuqala ama-Arab ama-headscarf selokhu asungulwa, ngemva kweminyaka engaphezu kwengu-30 yentuthuko, iZhenze Town, ukuthengiswa kwemboni yama-Arab headscarf kwabalelwa ku-70% wokuthengiswa kwempahla kwamanye amazwe.Sheng Xinjiang ukuhlaziywa, isizathu isimo esinjalo, kunezizathu ezintathu eziyinhloko.Okokuqala, inani lamanje lamabhizinisi afanayo ezweni alidluli i-40, lapho i-31 igxile eWujiang.Okwesibili, ngemva kokusungulwa kwe-Wujiang District turban textile chamber of commerce, amabhizinisi angu-31 ngokusebenzisa ukuthengwa kwempahla eluhlaza, uhlelo lwamanani okuthengisa umkhiqizo, ukumisa imboni yokuzilawula ukuziphatha, ukuthuthukisa ukuthuthukiswa kwezinzuzo.Okwesithathu, ngaphansi kokuqondisa kwegumbi lezentengiselwano le-turban textile chamber of commerce, ibhizinisi ngalinye likhulise ukutshalwa kwezimali emisha yezobuchwepheshe, lithatha umgwaqo wobuchwepheshe, i-automation, ukuthuthukiswa komkhiqizo, futhi likhuthaze imboni ukuthi ifinyelele ukuthuthukiswa kwekhwalithi ephezulu.
U-Sheng Xinjiang uthe, "Ukuthuthukiswa kwemboni yezigqoko zamakhanda edolobha laseZhenze kuzonikeza umdlalo ogcwele ekugxilweni kwezimboni, ukuminyana kwethalente nezinye izinzuzo, kusheshise ijubane lokusungula izinto ezintsha kanye nokudala, futhi kuqhubeke nokupholisha ibhodi lezimpawu ezisagolide zezimboni ze-Wujiang."
Ngokuqhubekayo “vikela isihloko”
"Ithimba" lendwangu yaseShayina emicimbini yamazwe ngamazwe livame ukuvela, futhi ngisho nokuphindaphindiwe "liwina phezulu".
Abantu bendwangu baseShayina nabo bacabanga ukuthi, "ithimba" lendwangu yaseChina lingathatha kanjani "ukuzivikela" okuhle komgwaqo?Isiqondiso esibalulekile, ukuthatha ngokuqinile umgwaqo wentuthuko "ubuchwepheshe, imfashini, oluhlaza".
Emkhulumeni womhlaba wonke womnotho onekhabhoni ephansi, umqondo wokuvikelwa kwemvelo eluhlaza, ikhabhoni ephansi eluhlaza, isayensi kanye nobuchwepheshe bokweseka ukuthuthukiswa kwemboni yendwangu yaseShayina usuphenduke umhlahlandlela obalulekile.
Emgomweni “wekhabhoni ephindwe kabili”, imboni yezindwangu yaseShayina igqugquzela ngenkuthalo indlela eya ekuthuthukisweni kokuluhlaza.Umongameli we-China Textile Industry Federation, u-Sun Rui Zhe, uthe imboni yendwangu ingamandla abalulekile ekwakheni iphethini yokuthuthukiswa kwe-symbiotic yokukhiqiza, impilo kanye nobuhle bemvelo.Njengomunye wemikhakha yezimboni yokuqala eShayina ukubeka phambili umgomo wokungathathi hlangothi kwekhabhoni, imboni yendwangu ihamba phambili ekusungulweni kokuphathwa okusimeme, ukongiwa kwamandla namanzi, ukuvikela nokulawula ukungcoliswa komhlaba, ukusetshenziswa okuphelele kwezinsiza, ukukhiqizwa kohlaza nezinye izici. , futhi ungumgqugquzeli obalulekile wokubusa okusimeme emhlabeni jikelele.Imboni kufanele ikhuthalele ukusebenzisa ubuchwepheshe obuluhlaza, ikhuthaze ukusetshenziswa kohlaza, ithuthukise izindinganiso eziluhlaza futhi ikhuthaze ngokuqhubekayo ukuguqulwa kwekhabhoni eluhlaza kanye nekhabhoni ephansi phezulu naphansi kulo lonke uchungechunge lwezimboni.
ENdebeni yoMhlaba yalo nyaka eQatar, izindwangu zaseShayina ziphinde zasiza iQatar ukuthi ibone umqondo wokuluhlaza nobuchwepheshe.
”E-Qatar, amaqembu angu-13 athathe inkundla egqoke amajezi obuchwepheshe obuphezulu akhiwe yithi, enziwe nge-100% ye-polyester fiber evuselelekayo.Ngaphezu kwalokho, lawa majezi amasha anezindawo zokujuluka ezithuthukisiwe kanye nezindawo eziphefumulayo ngemva kokuqoqa nokuhlanganisa idatha yabadlali, okusho ukuthi abadlali bangapholiswa ngokuphumelelayo ezindaweni zemizimba yabo ezidinga ukupholiswa kakhulu.”Abahlinzeki be-Nike e-China batshele izintatheli ukuthi kunenqubo yobuchwepheshe "kusuka emabhodleleni epulasitiki asetshenzisiwe kuya kumajezi amasha", kodwa izinga langempela lokusebenzisa lalingekho phezulu ngokwanele, kodwa manje senziwe ngo-100% we-polyester evuselelekayo.
I-Che Che Culture yinkampani yezamasiko nokudala ezinikele ekwakhiweni, ekuthuthukisweni, ekukhiqizweni nasekuthengisweni kwemikhiqizo enelayisense yemicimbi yezemidlalo emikhulu.Ingaba umphakeli wamamaskandi eNdebe Yomhlaba, okuwumphumela weminyaka eyishumi yokuzinikela kuka-Chen Leigang embonini yamasiko nezobuciko.Ngobuchwepheshe obusha kanye nomklamo othuthukisiwe, ithimba lesibili labaklami eliholwa u-Chen Leigang lenze izinguqulo eziyisikhombisa zamasampula ezinyangeni ezimbili, kusukela kuhlobo lwendabuko lodoli abaphrintiwe abagxishiwe kuya emikhiqizweni eqediwe emise okufana namaphiko andizayo.
U-Chen Leigang uphinde waxoxa indaba encane mayelana ne "Laib".“Emcimbini wokuvula, izethameli ngasinye zanikezwa imvilophu enkulu enodoli wegilavu kaRaib, nawo owakhiqizwa yithi.Lowo kwakuwumsebenzi owengeziwe wesikhashana wekomiti yabahleli.Sithole isidingo ngo-5 ntambama, futhi isampula lenziwe ngo-11 ebusuku Lokhu kubonisa ukubaluleka kwe-R&D yenkampani kanye nekhono lokuklama.”U-Chen Leigang ukholelwa ukuthi inani elethwa ngokwenza ukukhiqizwa kokukhiqiza lilinganiselwe, ucwaningo lokusungula kuphela nentuthuko engaletha ubungqabavu obuhlala njalo ebhizinisini.
Isikhathi sokuthumela: Dec-10-2022
